Fashion in Florence

Between Art, Style, and Craftsmanship

“A person who sees only fashion in fashion is a fool.” – Balzac

Fashion has long been a crossroads where history, technological progress, and visionary personalities converge to shape the way we live. In Florence, this synergy dates back to the 13th century, when the city became an economic and cultural powerhouse thanks to its thriving textile industry. This legacy is still alive—preserved in museums, carried forward by master artisans, and reflected in the city’s ongoing influence on fashion. It’s no surprise that, in the 20th century, Florence was the birthplace of fashion shows as we know them and fostered the ascent of iconic brands such as Gucci and Ferragamo. Our tour takes you through the very places where Florence’s fashion legacy—past and present—continues to shine.

Exploring Fashion: from head to toe

Museum of Fashion and Costume

Housed in Palazzo Pitti, the Museum of Fashion and Costume was Italy’s first state museum dedicated to fashion. Its collection, spanning from the 18th century to today, includes historic garments worn by the duke and duchess Cosimo I de’ Medici and Eleonora of Toledo, as well as pieces designed by Worth, Poiret, Fortuny, Schiaparelli, Ferrè, Gucci, Armani, and Valentino. Fashion here is more than attire—it’s a mirror of social change.

Ferragamo & Gucci Museums

The Ferragamo Museum celebrates Salvatore Ferragamo, the visionary behind iconic shoes worn by Hollywood legends like Marilyn Monroe and Audrey Hepburn. Meanwhile, the Gucci Museum traces the brand’s evolution from luggage workshop to global icon, showcasing pieces like the Flora scarf designed for Grace Kelly.

A Day of Luxury and Craftsmanship

For a deeper dive, it’s also possible to organise private visits to ateliers and tailoring shops home to the artistry that keeps Florence’s fashion heritage alive.

Practical information

• The tour includes visits to the Museum of Fashion and Costume of Palazzo Pitti, the Ferragamo Museum or the Gucci Museum
• Availability: every day of the week except Mondays
• Length: 3 hours
• Rates: 3-hour tour is 240€. Rates are per tour and not per person
• Tickets and reservations are not included in our rates
• The tours are suitable for those using a wheelchair or with impaired mobility